BRICs and Beyond is an international business executive
text written especially for executive and MBA students. It is based
on extensive consulting in emerging economies and several years of
experience teaching executive MBA courses around the globe. The
author has continually faced the problem that the available
textbooks for teaching international business focused almost
exclusively on examples of Western multinationals for case
illustrations. In the process of preparing cases nearer to the
emerging market she worked in, the author realized that the often
fascinating, frequently insightful and always different approach to
business illustrated by these cases should be required reading for
MBA students in typical Western environments too.
With its wide range of current case illustrations and concise
summaries this is a new-generation text that will welcome today's
MBA student to the wider world of 21st century international
business.
". . . this book is needed not only because it looks at business
from the BRICs points of view; it also looks at business from the
point of view of tomorrow's business leaders and the challenges
that they will have to cope with." --Professor Jonathan Gosling,
Centre for Leadership Studies, and co-founder, The One-Planet MBA,
the University of Exeter, UK
". . . Stephanie Jones advises Western businesses on doing
business in emerging economies in a refreshingly straightforward
manner, integrating in a novel way her three decades of global,
practical experience with the daily barrage of reporting on the
BRICs--distilling from these many lessons and principles. . ."
--Extracted from the Foreword, by Professor Wim Naudé,
Director of Research, Maastricht School of Management
