Poor and destitute, he grew up in Brooklyn, New York in the 1960s. His father sustained an injury at work and was laid off without health insurance. Getting by during his darkest days, he managed to get a basketball scholarship to Northern Michigan University. Driven to perform and harboring a talent for showmanship, he moved to Seattle and began selling coffee beans for Starbucks Coffee. It was not long after that he bought the company and the rest is history. This is the story of Howard Schultz.
He transformed an entire industry. After his trip to Italy, he had a revelation, and following his vision made Starbucks part of the American culture where people went to do more than just have coffee. Now, people go there to meet friends, read a book in an ambient environment,, get work done, or just relax.
But behind the glitz and glamour, there is a lot of blood, sweat, and tears. At one point, Howard Schultz had to sell his blood just to pay his university fees. Come meet the man who defied the odds and even went against the advice of "experts", to create an enviable coffee brand that we love and admire.
Here's a preview of what you'll discover in this book:
Howard Schultz's early childhood, family life, and education
From Brooklyn to Seattle, and experiencing a moment of epiphany
His trip to Italy as formative to develop his business vision
Leading with passion and the opportunity to buy the company
Pioneering the development of a company as a corporate citizen
Entering the unknown and expanding overseas
Starbucks Coffee and the continuation of the modern-day zeitgeist
Going strong and the next chapter in Schultz's life
….. And much more!
