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Big Data Analytics
ISBN/GTIN

Big Data Analytics

Applications in Business and Marketing
E-BookPDFE-Book
Verkaufsrang52218inInformatik EDV
CHF56.10

Beschreibung

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
Weitere Beschreibungen

Details

Weitere ISBN/GTIN9781000523553
ProduktartE-Book
EinbandE-Book
FormatPDF
Erscheinungsdatum27.12.2021
Auflage21001 A. 1. Auflage
Seiten275 Seiten
SpracheEnglisch
Dateigrösse7764 Kbytes
Illustrationen31 schwarz-weiße Abbildungen, 31 schwarz-weiße Zeichnungen, 31 schwarz-weiße Tabellen
Artikel-Nr.10216025
KatalogVC
Datenquelle-Nr.4471606
WarengruppeInformatik EDV
Weitere Details

Über den/die AutorIn

Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi and has 12 years of teaching and research experience. She earned a Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. A distinguished student winning various awards of recognition, she is a book author as well as conference and journal paper author.

Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia University, New Delhi, India. He has also been Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and the Editor-in-Chief for Journal of Applied Information Science. A journal and conference paper author, he conducts research in such area as big data analytics, machine learning & deep learning, cloud computing, cloud database management systems, object- oriented database systems, information retrieval, and data mining. His other academic activities include journal reviewer, member of conference program committees, journal editorial board member, and book author.