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The Essentials of the Future of Business, International Edition (with Building Your Career Booklet)
ISBN/GTIN

The Essentials of the Future of Business, International Edition (with Building Your Career Booklet)

BuchKartoniert, Paperback
Verkaufsrang183593inWirtschaft
CHF82.00

Beschreibung

Packed with examples and illustrations of professionals in real-world practice, THE ESSENTIALS OF THE FUTURE OF BUSINESS 4E, International Edition prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the foundational principles, concepts, and vocabulary for each area of business, while also emphasizing the practical skills needed for real-world success--including the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance.
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Details

ISBN/GTIN978-1-4390-3592-4
ProduktartBuch
EinbandKartoniert, Paperback
Erscheinungsdatum01.07.2009
SpracheEnglisch
Gewicht1148 g
Artikel-Nr.11805260
KatalogZeitfracht
Datenquelle-Nr.110701451
WarengruppeWirtschaft
Weitere Details

Über den/die AutorIn

Carl McDaniel, Chairman of the marketing department at University of Texas at Arlington for 32 years. He has been an instructor for more than 40 years and is the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company. Currently, he serves as a board member of the North Texas Higher Education Authority and is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, Southwestern Marketing Association, and Western Marketing Association. In addition to Marketing, McDaniel has authored or co-authored over 50 textbooks, and his research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and the California Management Review. McDaniel is co-owner of a marketing research firm and has been a consultant to the International Trade Centre.