Nostalgia Marketing

Rekindling the Past to Influence Consumer Choices

von

Pichierri, Marco

BuchKartoniert, Paperback

Verkaufsrang1397inWirtschaft

CHF66.90

BuchabCHF66.90

E-BookCHF53.50

In den Warenkorb

Beschreibung

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

Weitere Beschreibungen

Details

ISBN/GTIN978-3-031-20913-0

ProduktartBuch

EinbandKartoniert, Paperback

VerlagSpringer Nature Switzerland

Erscheinungsdatum13.03.2024

Auflage2023

Seiten176 Seiten

SpracheEnglisch

MasseBreite 148 mm, Höhe 210 mm, Dicke 10 mm

Gewicht236 g

Artikel-Nr.22027392

KatalogBuchzentrum

Datenquelle-Nr.46224631

WarengruppeWirtschaft

Weitere Details

Über den/die AutorIn

Pichierri, Marco

Marco Pichierri is Assistant Professor of Marketing and Business Management at the University of Bari "Aldo Moro" in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism.

Bitte warten - die Druckansicht der Seite wird vorbereitet.

Nostalgia Marketing

Beschreibung

Details

Über den/die AutorIn

Weitere Produkte von Pichierri, Marco