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Context and Cognition in Consumer Psychology
ISBN/GTIN

Context and Cognition in Consumer Psychology

How Perception and Emotion Guide Action
E-bookPDFDRM AdobeE-book
Ranking63366inPsychologie
CHF66.40

Description

This work pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
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Details

Additional ISBN/GTIN9781317677390
Product TypeE-book
BindingE-book
FormatPDF
Format noteDRM Adobe
Publishing date16/10/2017
Pages190 pages
LanguageEnglish
File size18718 Kbytes
Illustrations6 schwarz-weiße Tabellen
Article no.4180646
CatalogsVC
Data source no.1526149
Product groupPsychologie
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Author

Gordon Foxall is Distinguished Research Professor at Cardiff University. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has published over 30 books and 300 papers on consumer behavior, economic psychology, and marketing theory. His principal research interests are in psychological aspects of consumption and the philosophy of economic behavior.