044 209 91 25 079 869 90 44
Notepad
The notepad is empty.
The basket is empty.
Free shipping possible
Free shipping possible
Please wait - the print view of the page is being prepared.
The print dialogue opens as soon as the page has been completely loaded.
If the print preview is incomplete, please close it and select "Print again".
The Advertising Handbook
ISBN/GTIN

Description

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.
More descriptions

Details

Additional ISBN/GTIN9781317192275
Product TypeE-book
BindingE-book
FormatEPUB
Format noteDRM Adobe
Publishing date28/02/2018
Edition18004 A. 4. Auflage
Pages302 pages
LanguageEnglish
File size1774 Kbytes
Illustrations15 schwarz-weiße Zeichnungen, 13 schwarz-weiße Tabellen
Article no.4577366
CatalogsVC
Data source no.1727420
Product groupWirtschaft
More details

Author

Jonathan Hardy is a Professor of Media and Communications at the University of East London, UK. His books include Critical Political Economy of the Media: An Introduction (2014) and Cross-Media Promotion (2010).

Helen Powell is a Principal Lecturer and Subject Head in the School of Social Sciences at the University of East London, UK. Helen has written widely on the subjects of advertising and consumer behaviour, including Promotional Culture and Convergence (2013).

Iain MacRury is Professor of Media and Communication and Deputy Dean in Research and Professional Practice at Bournemouth University, UK. He is editor of Advertising: Critical Concepts in Media and Cultural Studies Vols 1-4. (2012), Advertising (2009), and co-author of The Dynamics of Advertising (2000) and The Inner World of Doctor Who (2014).