044 209 91 25 079 869 90 44
Notepad
The notepad is empty.
The basket is empty.
Free shipping possible
Free shipping possible
Please wait - the print view of the page is being prepared.
The print dialogue opens as soon as the page has been completely loaded.
If the print preview is incomplete, please close it and select "Print again".

Description

MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life through timely examples showing how they're applied at the world's top companies every day.
More descriptions

Details

ISBN/GTIN978-0-357-12781-0
Product TypeBook
BindingPaperback
Publishing date03/05/2020
Edition13. Aufl.
Series no.Fasc 2
Pages448 pages
LanguageEnglish
Weight1012 g
Article no.41287431
CatalogsZeitfracht
Data source no.201560082
Product groupWirtschaft
More details

Author

Charles W. Lamb, Jr., served as chair of the Department of Marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than 30 books and anthologies on marketing topics, and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU, which is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.Joseph Hair is a Distinguished Professor of Marketing and the Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately prior to joining the University of South Alabama, Joe was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was the Director of the Entrepreneurship Institute at Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management and marketing research courses. Hair has authored more than 40 books and over 80 articles in scholarly journals. He has also participated on many university committees and chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, the American Marketing Association, the Society for Marketing Advances, and the Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, the 2007 Innovative Marketer of the Year by the Marketing Management Association and the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

More products from Lamb, Charles