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Description

MACROWIKINOMICS is the sequel to the international #1 bestseller, Wikinomics, in which Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. In MACROWIKINOMICS, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. This is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.
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Details

ISBN/GTIN978-1-59184-372-6
Product TypeBook
BindingPaperback
Publishing date01/07/2010
Pages304 pages
LanguageEnglish
Article no.8235452
CatalogsBuchzentrum
Data source no.6424431
Product groupWirtschaft
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Author

Don Tapscott, Kanadier, gilt in den USA und weltweit als Cyber-Guru. Er ist Präsident der "New Paradigm Learning Corporation", Toronto, die sich auf die Beratung von Firmen beim Übergang auf die digitale Wirtschaft spezialisiert hat. Er ist einer der gefragtesten Berater und Autor des Bestsellers "Die digitale Revolution". Das Buch ist das Ergebnis von zahlreichen Untersuchungen und E-Mail-Interviews mit mehr als 300 "Net-Kids".