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Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022
BookPaperback
Ranking48371inWirtschaft
CHF191.00

Description

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
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Details

ISBN/GTIN978-3-031-06583-5
Product TypeBook
BindingPaperback
Publishing date28/05/2023
Edition1st ed. 2022
SeriesSpringer Proceedings in Business and Economics
Pages216 pages
LanguageEnglish
SizeWidth 155 mm, Height 235 mm, Thickness 12 mm
Weight335 g
Article no.33159759
CatalogsBuchzentrum
Data source no.44482777
Product groupWirtschaft
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Series

Author

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.
Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.