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Management of the Fuzzy Front End of Innovation

BookHardcover
Ranking183378inWirtschaft
CHF112.00

Description

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
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Details

ISBN/GTIN978-3-319-01055-7
Product TypeBook
BindingHardcover
Publishing date21/10/2013
Edition2014
Pages360 pages
LanguageEnglish
SizeWidth 160 mm, Height 241 mm, Thickness 25 mm
Weight705 g
Article no.15561707
Publisher's article no.9783319010557
CatalogsBuchzentrum
Data source no.15463716
Product groupWirtschaft
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Author

Prof. Dr. Oliver Gassmann ist Professor für Technologiemanagement und Direktor des Instituts für Technologiemanagement an der Universität St. Gallen.

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