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Corporate Social Responsibility, Sustainability and Public Relations

Corporate Social Responsibility, Sustainability and Public Relations

ISBN/GTIN

Corporate Social Responsibility, Sustainability and Public Relations

Negotiating Multiple Complex Challenges

von

Pompper, Donnalyn

BuchGebunden

Verkaufsrang183378inWirtschaft

CHF193.00

E-BookabCHF87.05

In den Warenkorb

Beschreibung

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

Weitere Beschreibungen

Details

ISBN/GTIN978-0-415-85591-4

ProduktartBuch

EinbandGebunden

VerlagTaylor and FrancisRoutledge

ErscheinungslandVereinigtes Königreich

Erscheinungsdatum18.05.2015

Auflage1. A.

ReiheRoutledge New Directions in PR & Communication Research

Seiten214 Seiten

SpracheEnglisch

MasseBreite 156 mm, Höhe 234 mm

Gewicht460 g

IllustrationenFarb., s/w. Abb.

Artikel-Nr.21078743

KatalogBuchzentrum

Datenquelle-Nr.17228109

WarengruppeWirtschaft

Weitere Details

Reihe

Public Relations and Nation Building

Public Relations Ethics and Professionalism

Pathways to Public Relations

Positioning Theory and Strategic Communication

Political Reputation Management

Social Media and Public Relations

Corporate Social Responsibility, Sustainability and Public Relations

Public Relations and Participatory Culture

Nation Branding, Public Relations and Soft Power

International Public Relations

Trust, Power and Public Relations in Financial Markets

Propaganda and Nation Building

Public Relations and the Corporate Persona

Strategic Silence

Public Relations, Cooperation, and Justice

Protest Public Relations

Social Media, Organizational Identity and Public Relations

Pathways to Public Relations

Public Interest Communication

Public Relations and Individuality

Corporate Social Responsibility, Public Relations and Community Engagement

Public Relations in Japan

Climate Change Denial and Public Relations

Public Relations in the Gulf Cooperation Council Countries

Public Relations as Emotional Labour

Propaganda and Public Relations in Military Recruitment

Strategic Communications in Russia

Protest Public Relations

Popular culture and social change

Public Relations and Whistleblowing

Trust, Power and Public Relations in Financial Markets

International Public Relations

The Global Foundations of Public Relations

Corporate Social Responsibility and Environmental Affairs in the British Press

Public Relations as Emotional Labour

Post-Truth Public Relations

Public Relations, Branding and Authenticity

Strategic Communications in Africa

Paradox in Public Relations

Communicating in Extreme Crises

Popular Culture and Social Change

Propaganda and Public Relations in Military Recruitment

Strategic Communications in Russia

Strategic Communication in a Global Crisis

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

Social Media for Progressive Public Relations

Depth Public Relations

Community Building and Early Public Relations

Corporate Social Responsibility and Environmental Affairs in the British Press

The Global Foundations of Public Relations

Animal Suffering and Public Relations

Communicating in Extreme Crises

Strategic Communications in Africa

Workplace Culture in Mass Communication Industries

Digital Public Relations and Marketing Communication Trends in Africa

Social Media for Progressive Public Relations

Strategic Communication in a Global Crisis

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

Depth Public Relations

Communicating Statehood

Social Theory and Public Relations Research

Über den/die AutorIn

Pompper, Donnalyn

Donnalyn Pompper is Associate Professor of Strategic Communications at Temple University, USA. She also has extensive corporate PR experience with Campbell's Soup Company, the Tasty Baking Company and Lewis, Gilman & Kynett, once the largest public relations/advertising firm in Philadelphia.

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