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Big Data Analytics
ISBN/GTIN

Big Data Analytics

Applications in Business and Marketing
BookPaperback
Ranking52106inInformatik EDV
CHF55.90

Description

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
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Details

ISBN/GTIN978-1-032-18766-2
Product TypeBook
BindingPaperback
Publishing date28/12/2021
Pages261 pages
LanguageEnglish
SizeWidth 156 mm, Height 234 mm
Weight510 g
IllustrationsFarb., s/w. Abb.
Article no.44581409
CatalogsBuchzentrum
Data source no.37869099
Product groupInformatik EDV
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Author

Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi and has 12 years of teaching and research experience. She earned a Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. A distinguished student winning various awards of recognition, she is a book author as well as conference and journal paper author.

Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia University, New Delhi, India. He has also been Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and the Editor-in-Chief for Journal of Applied Information Science. A journal and conference paper author, he conducts research in such area as big data analytics, machine learning & deep learning, cloud computing, cloud database management systems, object- oriented database systems, information retrieval, and data mining. His other academic activities include journal reviewer, member of conference program committees, journal editorial board member, and book author.