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Sponsored Editorial Content in Digital Journalism
ISBN/GTIN

Sponsored Editorial Content in Digital Journalism

BookHardcover
Ranking48345inWirtschaft
CHF199.00

Description

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
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Details

ISBN/GTIN978-1-032-45354-5
Product TypeBook
BindingHardcover
Publication countryUnited Kingdom
Publishing date22/05/2023
Pages146 pages
LanguageEnglish
SizeWidth 174 mm, Height 246 mm
Weight444 g
IllustrationsFarb., s/w. Abb.
Article no.48922613
CatalogsBuchzentrum
Data source no.42999624
Product groupWirtschaft
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Author

Jonathan Hardy is Professor of Communications and Media at the University of the Arts London. His books include Branded Content: The Fateful Merging of Media and Marketing (2022) and Critical Political Economy of the Media (2014). He co-edited The Advertising Handbook (2018/2009) and edits the book series Routledge Critical Advertising Studies.