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Factors Driving Social Network Site Usage

BookPaperback
Ranking183595inWirtschaft
CHF72.90

Description

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
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Details

ISBN/GTIN978-3-658-09917-6
Product TypeBook
BindingPaperback
Publishing date10/06/2015
Edition2015
Pages140 pages
LanguageEnglish
SizeWidth 148 mm, Height 210 mm, Thickness 8 mm
Weight192 g
Article no.22110972
CatalogsBuchzentrum
Data source no.18007681
Product groupWirtschaft
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Author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.