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The Routledge Companion to Nonprofit Marketing
ISBN/GTIN

The Routledge Companion to Nonprofit Marketing

BookHardcover
Ranking183593inWirtschaft
CHF299.00

Description

Includes articles which offer an overview of marketing in the nonprofit sector. This book reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. It also explores the thinking in each of the important nonprofit arenas.
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Details

ISBN/GTIN978-0-415-41727-3
Product TypeBook
BindingHardcover
Publication countryUnited Kingdom
Publishing date22/11/2007
Edition1. A.
SeriesRoutledge Companions in Marketing, Advertising and Communication
Pages446 pages
LanguageEnglish
SizeWidth 174 mm, Height 246 mm
Weight922 g
IllustrationsFarb., s/w. Abb.
Article no.4914736
CatalogsBuchzentrum
Data source no.23324404
Product groupWirtschaft
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