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The Routledge Companion to Public Relations
ISBN/GTIN

The Routledge Companion to Public Relations

BookHardcover
Ranking113611inWirtschaft
CHF303.00

Description

Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.
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Details

ISBN/GTIN978-0-367-65464-1
Product TypeBook
BindingHardcover
Publication countryUnited Kingdom
Publishing date31/10/2022
SeriesRoutledge Companions in Marketing, Advertising and Communication
Pages472 pages
LanguageEnglish
SizeWidth 174 mm, Height 246 mm
Weight1180 g
IllustrationsFarb., s/w. Abb.
Article no.45077820
CatalogsBuchzentrum
Data source no.38695400
Product groupWirtschaft
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Series

Author

Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, and affiliate faculty for Ethnic Studies and the Science Communication Research Center at the University of Oregon, USA.

Katie R. Place is Professor of Strategic Communication at Quinnipiac University in Hamden, Connecticut, USA.

C. Kay Weaver is Chair and Professor in the Department of Advertising, Public Relations, and Media Design at the University of Colorado, Boulder, USA.