HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by 'Why Some Platforms Thrive and Others Don't' By Feng Zhu and Marco Iansiti)

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Harvard Business ReviewIansiti MarcoLakhani Karim R.Van Alstyne Marshall W.Parker Geoffrey G.

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Beschreibung

A Must Reads on platforms and ecosystems.We've read everything we've ever published on platforms and ecosystems so you don't have to.Curates the best and most influential HBR articles on platforms and ecosystems.Covers topics such as shifting from managing products to managing interactions, collaborating with other firms in an ecosystem that spans sectors, and learning to change your strategy as conditions change.Includes pieces from recognizable names and trusted experts.

Audience: For leaders in IT, marketing, product development, Executive Teams--anyone who might be thinking about how to grow their company's business.

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Details

ISBN/GTIN978-1-63369-990-8

ProduktartBuch

EinbandGebunden

VerlagIngram Publishers ServicesHarvard Business Review Press

ErscheinungslandUSA

Erscheinungsdatum23.02.2021

ReiheHBR's 10 Must Reads

Seiten192 Seiten

SpracheEnglisch

IllustrationenIllustrationen, nicht spezifiziert

Artikel-Nr.41981329

KatalogBuchzentrum

Datenquelle-Nr.33480662

WarengruppeWirtschaft

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