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Corporate Social Responsibility, Sustainability and Public Relations
ISBN/GTIN

Corporate Social Responsibility, Sustainability and Public Relations

Negotiating Multiple Complex Challenges
E-bookPDFDRM AdobeE-book
Ranking183378inWirtschaft
CHF87.05

Description

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
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Details

Additional ISBN/GTIN9781135007232
Product TypeE-book
BindingE-book
FormatPDF
Format noteDRM Adobe
Publishing date19/11/2015
Pages214 pages
LanguageEnglish
File size1795 Kbytes
Illustrations5 schwarz-weiße Abbildungen, 5 schwarz-weiße Zeichnungen
Article no.4101757
CatalogsVC
Data source no.1480144
Product groupWirtschaft
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Author

Donnalyn Pompper is Associate Professor of Strategic Communications at Temple University, USA. She also has extensive corporate PR experience with Campbell's Soup Company, the Tasty Baking Company and Lewis, Gilman & Kynett, once the largest public relations/advertising firm in Philadelphia.