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Community Building and Early Public Relations
ISBN/GTIN

Community Building and Early Public Relations

Pioneer Women's Role on and after the Oregon Trail
BookHardcover
Ranking183378inWirtschaft
CHF210.00

Description

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S.
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Details

ISBN/GTIN978-0-367-22401-1
Product TypeBook
BindingHardcover
Publishing date31/12/2020
Pages38 pages
LanguageEnglish
SizeWidth 155 mm, Height 239 mm, Thickness 18 mm
Weight454 g
Article no.42704862
CatalogsBuchzentrum
Data source no.34574339
Product groupWirtschaft
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Author

Donnalyn Pompper (Ph.D., Media & Communication, Temple University) teaches courses in and researches public relations, corporate social responsibility, and social identity. Overall, her research provides routes for enabling people, globally, to achieve their maximum potential at work, to embrace their intersecting social identity dimensions (e.g., age, ethnicity, gender), and to critically examine these issues across mass media representations.

Pompper is an internationally recognized and award-winning scholar. She holds the Accredited Public Relations credential from Public Relations Society of America. Prior to joining the academy, she worked as a public relations manager and journalist, bringing 25 years of practical experience to the classroom and her research. She worked in public affairs management at Campbell´s Soup Company, marketing public relations management at Tasty Baking Company, where she created the public relations department, and as an account manager at Lewis, Gilman & Kynett (Philadelphia´s then-largest public relations/advertising firm). She also worked as a daily newspaper freelance reporter at The Philadelphia Inquirer and the Courier-Post, as well as news editor at a weekly New Jersey newspaper chain.