044 209 91 25 079 869 90 44
Notepad
The notepad is empty.
The basket is empty.
Free shipping possible
Free shipping possible
Please wait - the print view of the page is being prepared.
The print dialogue opens as soon as the page has been completely loaded.
If the print preview is incomplete, please close it and select "Print again".

Corporate Social Responsibility, Sustainability and Public Relations

Negotiating Multiple Complex Challenges
BookHardcover
Ranking183378inWirtschaft
CHF193.00

Description

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
More descriptions

Details

ISBN/GTIN978-0-415-85591-4
Product TypeBook
BindingHardcover
Publication countryUnited Kingdom
Publishing date18/05/2015
Edition1. A.
SeriesRoutledge New Directions in PR & Communication Research
Pages214 pages
LanguageEnglish
SizeWidth 156 mm, Height 234 mm
Weight460 g
IllustrationsFarb., s/w. Abb.
Article no.21078743
CatalogsBuchzentrum
Data source no.17228109
Product groupWirtschaft
More details

Series

Author

Donnalyn Pompper is Associate Professor of Strategic Communications at Temple University, USA. She also has extensive corporate PR experience with Campbell's Soup Company, the Tasty Baking Company and Lewis, Gilman & Kynett, once the largest public relations/advertising firm in Philadelphia.